BA Global Talent is looking for a qualified professional to join a dynamic team as a Marketing Specialist in LATAM or The Caribbean. You will play a crucial role supporting a global B2B and B2C strategic communications and digital marketing agency that specializes in positioning Fortune 500 companies and high-growth startups as industry leaders through data-driven solutions and culturally relevant content. This client is a certified, sustainable, woman-owned (WBE) agency with a strong commitment to ESG (Environmental, Social, and Governance) and high standards of quality (ISO certified).

You would be joining a fantastic group of people who not only demonstrate their belief in BA and its mission but also deliver fantastic results. If you are a self-starter and can thrive in a fast-paced environment, then this is the role for you! Apply now for an opportunity to start or further your career with a young, fast-growing company that values its front line.

Responsibilities:

• Plan, create, launch, and manage paid advertising campaigns across Meta, LinkedIn, Google, and other relevant platforms to support lead generation, brand awareness, and conversion objectives.

• Monitor campaign performance daily, identifying optimization opportunities related to targeting, bidding strategies, placements, audience segmentation, and creative performance.

• Develop persuasive and concise ad copy aligned with the client’s tone and value proposition; collaborate closely with designers and contractors to produce high-impact visuals and creative assets.

• Conduct structured A/B and multivariate testing on campaign variables—including audience sets, message angles, and landing page components—to inform continuous learning and improve cost-per-result.

• Build and maintain custom audiences, including list uploads, behavioral targeting, retargeting sequences, and lookalike audiences to maximize campaign efficiency.

• Support landing page creation and optimization, coordinating with internal teams or external partners to refine messaging, layout, and conversion paths.

• Track and validate conversion events, ensuring proper configuration of tracking pixels, UTMs, and analytics tags to ensure data accuracy and attribution.

• Prepare performance dashboards and weekly summary reports, highlighting key metrics, trends, and tactical recommendations to support decision-making.

• Research competitors, market trends, and audience behavior to fuel campaign positioning and uncover opportunities for differentiation.

• Collaborate cross-functionally with sales and leadership, ensuring marketing campaigns align with pipeline needs, value props, and customer profiles.

• Assist with additional marketing initiatives, including social media management, content creation, email marketing, and lead nurturing sequences as needed.

• Maintain an organized content and asset library, ensuring creative and messaging materials remain brand-consistent and easily accessible.

• Stay current on platform changes and advertising best practices, proactively proposing new strategies or channels to expand marketing impact.

Qualifications:

• Strong understanding of paid performance marketing, including audience targeting, bidding strategies, funnels, attribution, and campaign optimization.

• Data-driven approach with the ability to analyze campaign metrics and identify insights.

• Exceptional written communication skills for crafting clear, persuasive messaging.

• Highly organized and proactive with strong attention to detail.

• Experience supporting landing page or funnel optimization through messaging or conversion-rate testing is preferred.

• Familiarity with B2B marketing, content marketing, or working with leadership teams in fast-moving environments.

• Specific Tools/Programming Languages Proficient with Facebook Ads Manager and skilled in conversion tracking and Pixel setup. Familiarity with Google Tag Manager, UTMs, and event tracking is an advantage.

• Comfort using creative or marketing tools such as Canva, Figma, Google Analytics, HubSpot, Mailchimp, or similar platforms. Experience with video-based ad creatives is a plus.

Time Zone: Pacific Time (PT), but there is flexibility to work in Eastern Time (EST), provided there is sufficient overlap

Schedule: Full-Time (8 hours daily).

Remote

Only resumes submitted in English will be considered.

All qualified applicants will receive consideration for job opportunities without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

BA Global Talent connects professionals across the Americas with meaningful opportunities at U.S. companies. We specialize in remote recruitment, HR operations, and workforce solutions, with a strong focus on transparency, support, and long-term success. At BA, you're never just a placement, you're part of a team that values growth, autonomy, and impact.