BA Global Talent is seeking a proactive, creative, and data-driven Digital Marketing Specialist in Colombia to support client campaigns and boost internal brand presence. This is a part-time, high-impact role. As a Digital Marketing Specialist, you’ll take ownership of digital advertising and content execution across social media platforms. From building persuasive ad creatives to analyzing performance metrics, your work will directly impact client success and brand visibility. You’ll also contribute to website improvements and support the marketing team in crafting compelling, conversion-focused user experiences.

Responsibilities:

• Launch, manage, and optimize paid social campaigns on Meta Ads Manager (Facebook & Instagram)
• Design high-performing ad creatives and persuasive copy
• Make conversion-oriented tweaks to the website (CSS/HTML/UX edits)
• Execute the content calendar across social platforms (IG, FB, LinkedIn)
• Track key marketing KPIs, generate performance reports, and suggest improvements

Qualifications:

• Proven experience running and scaling Meta ads (Facebook & Instagram)
• Strong visual skills using Canva, Photoshop, or Figma
• Working knowledge of HTML/CSS for basic landing page or WordPress edits
• Excellent written and verbal communication in English
• Experience with Notion or similar task management platforms
• Self-starter with strong organization, accountability, and attention to detail

Nice to have:

• Experience with Google Ads
• Short-form video editing (e.g., Reels, Stories, TikToks)
• WordPress development or plugin familiarity
• Understanding of UX/UI design principles and optimizing user journeys

Perks:

• Overtime available during campaign launches or peak seasons
• Clear pathway to full-time employment based on performance
• Paid training and skill development support
• Long-term opportunity with a people-first team culture

Location: Remote from Colombia

Time Zone: Colombia Time

Schedule: 6 PM - 10 PM

Only resumes submitted in English will be considered.

All qualified applicants will receive consideration for job opportunities without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

BA Global Talent connects professionals across the Americas with meaningful opportunities at U.S. companies. We specialize in remote recruitment, HR operations, and workforce solutions, with a strong focus on transparency, support, and long-term success. At BA, you're never just a placement, you're part of a team that values growth, autonomy, and impact.